We want to reinvest the profits from the sale of the stuul in marketing and sales and at the same time build up further product lines. This way we want to launch one new product every one or two years. 


The focus lies always on products that:
1. address a basic need, 
2. are helpful in establishing positive habits and 
3. are low-complex in production. 

For each product we create a completely new product and marketing world, building on the experience and learnings of the previous products. As the number of products and employees increases, the complexity of the products may also increase.