We want to have a positive impact on people's lives by helping them to change for the better. The easiest and most sustainable way to achieve this change is to change your habits because habits are usually completely unconscious and therefore - unlike voluntary discipline - do not require large amounts of energy. The more good habits you can establish in your life, the easier it becomes and the better you feel in the long run. 


We, therefore, want to create appealing and exciting products that act as triggers for new good habits. Our mission is to replace bad habits with new and good ones for as many people as possible.